4Ocean – For you! [Text by: Paulo Torcato]


I knew Paulo as a Corporate Communication student and I also know he loves entrepreneurship and innovation. I thought maybe he is a great person to invite to write to Billionway.

I asked him to share an inspirational project and here it is:


«This is a story about two friends who take a surf trip and found a way to protect and clean our oceans.

Alex and Andrew began their lives on the ocean since they were little. Surfing and snorkeling on the beach, lakes or rivers, they were there.

Some years ago, Alex and Andrew were on a trip to Bali, in Indonesia, that changed their lives and the fate of the ocean forever. Seeing huge amounts of plastic and garbage on the shores where they would surf, these two friends became devastated by the problem they were seeing in the ocean.

Concerned, they set out to find out why no one was doing anything about it. One afternoon they came across an old fishing village where fishermen were literally pushing their boat through piles of plastic that had washed up on shore. The two surfers realized that the proliferation of plastic threatened both the ocean environment and the fishermen’s livelihood.

Could the fishermen use their nets to pull the plastic from the ocean? This idea stuck with the two surfers and they knew it was time to hit the drawing board. After realizing that the demand for seafood was driving the fishermen to focus on fish instead of plastic, they knew they had to create something that could fund the desired cleanup efforts. This is how the 4Ocean Bracelet was born.

Made from recycled materials, every bracelet purchased funds the removal of 1 pound of trash from the ocean and coastlines. In less than 2 years, 4Ocean has removed 1 062 830 pounds of trash from the ocean and coastlines.

4Ocean currently operates out of multiple countries and employees over 150 people worldwide.

The 4Ocean bracelets – Removes one pound of trash from the ocean and coastlines.

The 4Ocean Limited Edition Shark Bracelet – Removes one pound of trash from the ocean and coastlines as well as help save Sharks.


4Ocean has some other types of products and from time in time, they create a new type of bracelet or product to help cleaning our oceans and the marine life.

Thak you Paulo for sharing your ideas!

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