Waking up the brand – Carlsberg

The Carlsberg Group was established in 1847, in Denmark and is one of the leading brewery groups.

Talking about Portugal, all we knew Carlsberg but today is more than that – the brand is present. The brand is awake!

I think this is important because we really can understand some steps. I remember two and I think they’re simple but important points of the process of the brand activation:

  • Carlsberg launched a video where show its own identity –  where are Carlsberg from? How those people live? A short video, showing the happiness and the lifestyle of Denmark people.
  • Carlsberg started answering comments in its Facebook page. People who live comments feel like part of the brand.
  • The brand started to post about real places and current events in Portugal.

Today I see people feeling Carlsberg as a real choice, they are making some noise, they are near the people and I think this means good results when we talk about sells.

Watch the video here.

Follow https://www.facebook.com/billionway/ to keep in touch.

Deixe uma Resposta

Preencha os seus detalhes abaixo ou clique num ícone para iniciar sessão:

Logótipo da WordPress.com

Está a comentar usando a sua conta WordPress.com Terminar Sessão /  Alterar )

Google+ photo

Está a comentar usando a sua conta Google+ Terminar Sessão /  Alterar )

Imagem do Twitter

Está a comentar usando a sua conta Twitter Terminar Sessão /  Alterar )

Facebook photo

Está a comentar usando a sua conta Facebook Terminar Sessão /  Alterar )

Connecting to %s

Create a website or blog at WordPress.com


%d bloggers like this: