The Carlsberg Group was established in 1847, in Denmark and is one of the leading brewery groups.
Talking about Portugal, all we knew Carlsberg but today is more than that – the brand is present. The brand is awake!
I think this is important because we really can understand some steps. I remember two and I think they’re simple but important points of the process of the brand activation:
- Carlsberg launched a video where show its own identity – where are Carlsberg from? How those people live? A short video, showing the happiness and the lifestyle of Denmark people.
- Carlsberg started answering comments in its Facebook page. People who live comments feel like part of the brand.
- The brand started to post about real places and current events in Portugal.
Today I see people feeling Carlsberg as a real choice, they are making some noise, they are near the people and I think this means good results when we talk about sells.
Watch the video here.
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