A TV advertisement that everyone wants to watch? Philips knows how!

Artigo em português.

Miguel Guilherme (for me, the best portuguese actor) was born in 1958, in Lisbon.

He is an actor and movie director, who studied antropology and is passionated by History.
His carrer stated at theatre in the 80’s, although he had not the recognition he wanted.

In the program «Maluco Beleza», the actor tell us how shows up in the national television.

In that ocasion, Miguel Guilerme was choisen to make a model for a Philips advertisement in Portugal – he had tested the advert, but was already an actor from aboard to realize the final version. During the test, everyone said they really don’t like it. But at that very moment, the company’s leader was there and said «No, I like this, and will be Miguel to do that!».

A simple piece of communication, out of the box for that time and that works – Philips improve his sells as never before in our country, and Miguel Guilherme starts to be recognized and requisited.

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