Waking up the brand – Carlsberg

The Carlsberg Group was established in 1847, in Denmark and is one of the leading brewery groups. Talking about Portugal, all we knew Carlsberg but today is more than that - the brand is present. The brand is awake! I think this is important because we really can understand some steps. I remember two and I... Continue Reading →

Featured post

Where the Hell are the Leaders?

I would like to start with this image Until you can be the leader of a project, probably you will have a boss, a chief or even a colleague that thinks is also a chief. Forget. you just have to bear it. But I think is important reflects on this aspects and be ready for... Continue Reading →

Featured post

Best Commercial Ever

For me, this is the best commercial ever. When it interrupted me on youtube, I just stay watching. You can see Mini (created by Alec Issigonis) taking you back, showing John Cooper, who revolutionize F1 with a longitudinal central back motor, working on his project and just receiving «John, this will never work». You can see... Continue Reading →

Featured post

Fake News – Are You Ready?

We can talk all night and all day about fake news and information. I used to think «Information is everything» what now I do not agree. But just to share a little bit of this rotten business I would like to share information. I believe in The Telegraph newspaper and I read there that Xherdan Shaqiri,... Continue Reading →

Featured post

If you need a Designer, hire a Designer

What a boss wants? Great quality using fewer resources. A product or a service, but that's the point. The great part of the companies in Portugal is small or medium enterprises. This is not a problem. This, of course, means each people will do a different kind of tasks. I am a Corporate Communication (or... Continue Reading →

Featured post

Can a love lesson change your Business?

Hello! I try don't do that, but all around me is a way to think about business. Love Lesson: I was watching a Tony Robbins video «Why you're single» (video below). Robbins ask for single men put them arm up. He chooses one. «If you are driving with the girl you are dating and she... Continue Reading →

Featured post

Don’t Be a Shadow

Today I just will philosopher: How many times you work hard and you hope to be praised? Sometimes we hope and we deserve it. Sometimes don't. I have been analyzing some businesses, most of all restaurants, and I am thinking about this: How many restaurants do you know with great employees, working hard every day, doing a... Continue Reading →

Featured post

A Social Company made of Popsicles

Portuguese Post. Know well, flavors of Portugal and Brazil! After I see Zé Picolé in some events I went to interview Ricardo França that started this project in 2014 to become real in 2016. He studied Sociology and Sports, he worked as a socio-cultural animator and as an educative instructor in the sports area. Who is... Continue Reading →

Featured post

Looking for the right job

Sometimes we think we can have better. A better job, car, house. After work two years at a coffee shop, then in a supermarket, I just thought I could to have a different kind of job to learn different things.  In Communication or Marketing, maybe. Nothing. Time to go back. I do not know if... Continue Reading →

Featured post

Last Semester

This is the last semester of my degree in Corporate Communication. All we have to do a project or an internship. I am lucky because I am part of a project in Porto Design Factory and I can use this project to finish my degree. I would like to talk about what I have been... Continue Reading →

Featured post

Colossus Craft Beer – Behind the Scenes.

Behind a company there is always a story. That’s what I like to know and that’s how I learn. This last Saturday I went to Celta Endovélico, a great restaurant in Porto. Helmets, horns, armors and swords. I sat down at the balcony. A Colossus? Yes please. I was there to meet João who created... Continue Reading →

Featured post

Super Bowl – Commercials

Good morning and good monday! Last night Philadelphia Eagles beated New England Patriots and won their first Super Bowl (41-33). Super Bowl is more than a football game - today is like a holiday and every year there are a lot of conversation, not just about who will play. Yesterday, Justin Timbarlake was part of... Continue Reading →

Featured post

Blockbuster vs Amazon

This is just a thought. Last week I saw an article about a new kind of retail store - Amazon Go. They created a new shopping technology so you will never have to wait in line again. Using Amazon Go app you just have to take the products without checkout points. So, Monday through Friday... Continue Reading →

Featured post

3 Podcasts you should listen

Today there are so much information that sometimes we don't know what we should read, listen or watch. I usually feel like «May be I would read more, study more, there are so many possibilities». But in other hand is not easy choose what could worth or not. There are three podcasts I frequently listen.... Continue Reading →

Featured post

Design Factories (!)

I remember when I was five years old. I painted some wooden sticks and I ask my mum to make an exhibition and sell it (never happened). When I was nine years old I wanted do to a garage sale. When I was fifteen I constructed a mini fan. When I was eightenn years old... Continue Reading →

Featured post

Acne Studios

You can sell what you want. Then, you can crate a website or you can create an amazing website. Take a look in Acne Studios! Photo - Acne Studios.

Featured post

Freakloset – When the Past is the Future

Do you know Portugal is a country with footwear tradition? But wait. This is not just an historic fact. Good things are born! Joana Lemos founded Freakloset in 2016. Of course there is a story behind, a billionway. Joana tryed to study Medicine but she did not enter the university. Stand still or come up... Continue Reading →

Featured post

20-70-10 Differentiation

Jack Welch was CEO of General Electric for 20 years. During that time he showed how to be a leader. He reached great results and really understood how could make progresses with people - encourage and compensate workers who work. But this is not all. 20-70-10 is like a scale to know what to do... Continue Reading →

Featured post

The Shoe that Grows

May be you will achieve your self-realization when you aim one million dollars, or when you finally can travel the world, or even when you can help people. One day in Kenya, Kenton Lee noticed that the girl next to him had really small shoes for her size. So, the design thinking started - «What... Continue Reading →

Featured post

Silicon Valley, we miss you

It is not incredible when you only watch two tv series and the new season of both come back on the same day? Just to say, Silicon Valley and Pied Piper come back on 25 March! Sad news, Erlich Bachman left the incubator and Silicon Valley. Is Jian Yang the new great visionary?    

Featured post

For US army, for you – The Eastpak story

This story begins in the military. But why? The company starts in 1952 as Eastern Canvas Products making tough gear for the US army. In 1970 the same tough gear was found on the shoulders of college kids, as a normal bag, to carry their books. It was 1976 when Eastpak designed the daypack as... Continue Reading →

Featured post

Welcome back Billions!

Just to bring good news - Billions, season 3, will start on 25 March. Chuck Rhoades, Wendy and Axlrod on fire as ever. And don't forget the new member of the team - Taylor. Stay tunned!

Featured post

Six Sigma – What is

I heard about this tool two years ago when I read the book «Winning», by Jack Welch. Six Sigma is a set of practices to maximize the efficiency of processes within the company, eliminating the faults and the unconformities according to the rules of the company. This tool was developed around 1987, by Bill Smith,... Continue Reading →

Featured post

Study Business – around the world

If you love Business and all around business you probably already thought about study in some universities around the world. We know there are a few references. Look at some possibilities you have and start think about it right now. Harvard Business School - MBA, two years full-time program, foccusing on real world practice, using... Continue Reading →

Featured post

Non motivated? 4 (almost) Impossible Stories

Artigo em português. Ralph Lauren Dropped out of school to join army. Then, worked as a clerk. Fortune - $6.4 Billions (Ralph Lauren Founder) Do Won Chang  He worked as janitor, gas station attendant and in a coffee shop at the same time before he moved to America. Fortune - $5.4 Billions (Forever 21 Founder)... Continue Reading →

Featured post

Who wants a raffle?

Artigo em português. There are a raffle to win a mansion in Devonshire! The cost is 12 euros and who win take a 3,5 million euros prize - a mansion with pool, gym and all what is inside it, golf course, a Rolls-Royce and a gardener. But to participate, you must have adress in England,... Continue Reading →

Featured post

How (don’t) fail in a Public Presentation

Artigo em português. There are people don't need to practice. People who practice a little and people who practice exhaustively. The book TED TALKS by Chris Anderson, Teds President, is very useful. It teaches you how: choice the theme presentation start the presentation prepare the thread of your main idea don't leave people to fall... Continue Reading →

Featured post

Starbucks – how to transform Waste in Profit

Artigo em português. After so many Porto people's tears and complaints about «Starbucks, only in Lisbon», Porto has already two. An incredible coffee, north american style and prices from another place. Now, Starbucks is more than that, is a brand and an experience that teleports us to another reallity. But this company is more than... Continue Reading →

Featured post

Books that teach you how to get wealthy

Artigo em português. In the 60’s Bob Proctor was a young man who left school without any future, today he is one of the bests speakers of the world. Bases in the Napolean Hill’s teachings, Bob Proctor understood what his path was. Every time follow the topic – How to become wealthy, is for over... Continue Reading →

Featured post

Suzy Welch knows how you can get ahead

Artigo em português. How can we learn more in our job? Suzy Welch is writer, journalist and she was publisher in Harvard Business Review. She published some books by herself and others with her husband, Jack Welch, Genereal Eletrics chairman for almost 40 years. Mrs. Welch says she knows how we can get ahead in... Continue Reading →

Featured post

Sleaford Mods? What is that?

Artigo em português. A great symbol of irreverence for some people, unrecognized for others. Andrew Fearn and Jason Williamson are the voice of real life that everyone pretends don’t see. This unknown famous live in Nottingham and they are in the mid-40’s. They are not concerned about to have the best haircut in Europe nor... Continue Reading →

Featured post

Great ideas to communicate

Artigo em português. We are in XXI century, in 2017. There are many public transports companies in Porto. They connect all the city and the suburbs - I think Gondomarense (this website is great) is one of the biggest in this sector. Months ago, I send an email to this company, saying I could do... Continue Reading →

Featured post

Autoeuropa – Difficulties to see the children

Artigo em português. Autoeuropa is a company which produces automobiles and has been on the market for twenty years. Newly, their workers were invited to switch their work schedule. Before that, they were theirs days-off at the weekend. If someone was decide help the company at Saturday, the company pay them very well for that.... Continue Reading →

Featured post

The Red Wolf – Living Paper

Artigo em português. The Red Wolf is a design and creativity studio that makes amazing illustrations. There is an exhibition of their work – P.S. September brings Notebooks!  

Featured post

Do you need a travel time?

Artigo em português. It was hearing Iggy Pop I enter in Alambique. Hi Susana, Hi Luís, I want to know Alambique! This is like that. Let’s go, what a pleasure. Is Alambique a Caffé? Is Alambique a design shop? Is Alambique a retro decoration shop? Yes, Alambique is this and much more. This place was... Continue Reading →

Featured post

Do you think you can sell everything?

Artigo em português. Joseph Ades was born in England, live around the world and was a famous salesman in United States! Why? He sold patotoe peelers he knew how make money. Watch the video!

Featured post

Ó Catraaaio!

Artigo em português. Seems like yesterday. It was a baby.  They don’t stop to growing. The truth is this Catraio (a Porto’s slang for kid) is already two years old! As long as you walk and investigate, you will never completely know Porto – a city where development is the keyword. But there are imperative... Continue Reading →

Featured post

7 Passos para mudar o Currículo

Nos dias de hoje, criar um bom currículo é muitas vezes, mais do que uma questão de conteúdo, uma questão de criatividade e inspiração. O currículo pode até nem ser o passaporte direto para o trabalho idealizado, mas pode ser parte do que te faz estar presente Na Entrevista. Depois de muitas pesquisas e uma... Continue Reading →

Featured post

Russ Hanneman, quem mais?

Silicon Valley é uma série que conta as estórias, sucessos e grandes dificuldades de uma startup na área tecnológica, compressão de dados, a Pied Pipper. Por aqueles lados, há quem não lide muito bem com o facto de já não ser um «billionaire»!

Featured post

Create a website or blog at WordPress.com

EM CIMA ↑